Nanoinfluencer Effectiveness

Published: 19 April 2021| Version 1 | DOI: 10.17632/t7nkmvv7r2.1
M S Balaji


Dataset for study 1, 2, and 3 for Nanoinfluencer Effectiveness


Steps to reproduce

A two-step procedure was used for collecting data for each study. In the first stage, a prescreening survey was carried out on Prolific Academic. Four screening questions - US nationality, membership on Instagram, approval rate above 90, and not participated in previous studies. The prescreening questionnaire asked respondents the membership in different social media platforms and whether they are following an influencer on Instagram. Those who reported following an influencer in prescreening questionnaire were invited to participate in the main study. The above procedure was (prescreening and main study) was followed for all three studies. The datasets uploaded are for main studies in which respondents who met the criteria from prescreening stage were invited to participate.


University of Nottingham - Ningbo China


Marketing, Consumer Marketing